See exactly what you'll pay your estate agent — with VAT broken out — and compare it against other fee types. Then check whether you could pay less.
Figures are estimates including VAT at 20%, for guidance only. Always confirm the exact fee, what's included, and any tie-in period with your agent in writing.
Independent local agents often charge below the national average — and you compare their real fees before you commit. No obligation, free for homeowners.
Compare local agents ↗In 2026, the average UK estate agent fee for a sole agency agreement is around 1.2% plus VAT — roughly 1.42% once VAT at 20% is added. In practice, fees range from about 1.0% to 1.8% plus VAT for sole agency, depending on your agent, your location and how well you negotiate. On the current average UK property price, that typically works out at several thousand pounds, paid only when your sale completes.
The type of agreement makes a big difference to what you pay. With a sole agency agreement you instruct one agent exclusively, which is the cheapest option and the most common. A multi-agency agreement lets several agents compete, but only the one who sells gets paid — so each prices in the risk of losing, and combined fees are typically 2.0% to 3.5% plus VAT, often more than double sole agency.
Online and hybrid agents usually charge a fixed fee rather than a percentage — commonly between £500 and £1,500 — regardless of your sale price. This can look cheaper, especially on a higher-value home, but it's worth checking what's included: hosted viewings, professional photography and sale progression are sometimes extra, and fixed fees are often payable upfront whether or not your home sells.
Two things catch sellers out. First, VAT: some agents quote a headline percentage excluding VAT and add 20% at instruction, so always confirm whether a quote includes it. Second, tie-in periods: many contracts lock you in for several weeks, during which you can't switch agent without potentially paying twice. Read the contract before you sign, and ask about sole-selling-rights clauses.
Almost always, yes. Agents frequently quote at the top of their range expecting some negotiation. The single most effective tactic is to get quotes from three agents and let them know you're comparing — competition does the work for you. You can read more in our complete guide to estate agent fees.